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Case Study · 2026

E-commerce Development

Transform your retail business with our comprehensive e-commerce solutions. We build secure, scalable, and user-friendly online stores that provide an exceptional shopping experience. From platform selection (Shopify, WooCommerce, Magento) to custom payment gateway integration, we handle everything to get you selling online effectively.

RoleHuman-in-the-Loop AI Analyst
TimelineJan – May 2025 · remote (Los Gatos, USA)
FocusE-Commerce · Shopify / WooCommerce · Payment Gateways
E-COMMERCE DEVELOPMENT

Context

Oigetit filters fake news with an AI scoring engine. I sat in the loop — validating predictions, hunting edge cases, and explaining the machine to the humans it serves.

The Problem

An accurate model nobody understands is an untrusted model. The work was double-sided: make the AI more right, and make its rightness legible.

Process

01

Validate at the edges

Systematic pattern recognition across misclassifications — sarcasm, partial truths, source laundering — fed back to strengthen the pipeline.

02

Translate the engine

Rewrote how the verification engine explains itself: simplified, user-facing language for why an article scores the way it does.

Design Decisions

Explanations in the reader's language

'Confidence: 0.82' persuades no one; 'multiple independent sources confirm the core claim' does.

Reflection

“AI products are trust products. The interface between a model and a person is exactly as strong as its explanation.”