Case Study · 2026
SEO
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Context
A scroll-driven cinematic experience inspired by Marvel Studios trailers: six choreographed sections, from a lightning-storm opening to an MCU-timeline finale, built as an educational fan concept.
The Problem
Trailer energy on the web usually means autoplay video and hope. The experiment: can scroll position alone conduct the entire film — every video frame, 3D move and story panel — with no traditional navigation at all?
Process
Scroll as the timeline
Frame-by-frame video scrubbing synced to scroll position, with all-intra encoding so frame-seeking is instant in both directions.
A procedural centrepiece
A 3D Doctor Doom built in React Three Fiber, character cards orbiting the model, and a custom GLSL atmosphere — particles, volumetric fog, lightning.
Performance as a feature
A zero-re-render signal architecture keeps React out of the frame loop; scroll drives shader uniforms directly.
Design Decisions
No play buttons, anywhere
The visitor's scroll is the playhead — committing to one input makes the experience instantly legible.
Unofficial fan-made concept — not affiliated with Marvel.
Reflection
“Constraint experiments like this are my interaction-design gym — product work is where that discipline gets spent.”